And a giant goes home .

Every bodybuilder worth his/her salt knows or at least has an idea who Joe Weider was. For the non initiates, Joe, along with brother, Ben, were the founders of the prestigious Mr. Olympia contest, the ultimate stage for elite bodybuilders world over.

'The father of bodybuilding' as he was sometimes reverently referred to, was also an avid publisher of fitness magazines, and a businessman who delved into the various departments and merchandising of the huge fitness industry.

He has been credited as the man who 'discovered' Arnold Schwarzenegger, and gave him the big break of bringing him to America to attain the legendary status he has achieved in the sport.

But many feel he had also done a great disservice to the sport by covertly 'promoting' drug enhanced bodybuilding, since contestants in the Mr. Olympia event are not tested for banned substances like steroids and other growth hormones.

He however acquires an enviable standing in the pantheon of the legends who redefined the sport of bodybuilding. He died of a heart attack in his home in the United States of America, he was 91.